Keiran's World World by word by word

Police could learn from advertisers:
Peer pressure and social anxiety work

Cellphone driver. Photo © James Legans, Jr., creative commons

A century ago, people who drove automobiles unsafely on city streets were called jay-drivers. Like Toad of Toad Hall from the children’s book, Wind in the Willows, they wandered all over the road, drove too fast or drove too slow, stopped and started unpredictably, and caused mayhem—and consternation—among other road users.

Jay-driver was an insult. “Jay” meant rube, or an uneducated, unsophisticated person, someone so caught up in looking at the sights, they obliviously endangered others.

Today, jay drivers often are DUI or DUD (driving while using devices). And we call them something else altogether other than jay-drivers. Occasionally, we call the cops, too….

Read the rest of this editorial at the Victoria Times Colonist…. 

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