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Cellphone driver. Photo © James Legans, Jr., creative commons

Police could learn from advertisers:
Peer pressure and social anxiety work

A century ago, people who drove automobiles unsafely on city streets were called jay-drivers. Like Toad of Toad Hall from the children’s book, Wind in the Willows, they wandered all over the road, drove too fast or drove too slow, stopped and started unpredictably, and caused mayhem—and consternation—among other road Read more →