Keiran's World World by word by word

High-tech tools provide insights into consumers’ brains

Single-serving bags of chips. Photo © m01229, via flickr and Creative Commons

Nature Boy waved a bag of potato chips at me.

“No, thanks. I’m not hungry,” I said.

“But when you see this bag, how do you feel? Do you feel a twinge of guilt? Do you feel nostalgic?”

“Actually, right now, I feel puzzled and exasperated….”

Nature Boy’s household psychological experiment came after he’d read about neuromarketing, a field of study that examines how the sight of certain products triggers specific and not always expected emotional responses deep within people’s brains.

That’s the neuro-part of the field. The marketing part comes when companies use that information to design, package and position products to increase sales….

Read the rest of this editorial at the Victoria Times Colonist….

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