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Tag Archives: Psychology Of Packaging

Single-serving bags of chips. Photo © m01229, via flickr and Creative Commons

High-tech tools provide insights into consumers’ brains

Nature Boy waved a bag of potato chips at me. “No, thanks. I’m not hungry,” I said. “But when you see this bag, how do you feel? Do you feel a twinge of guilt? Do you feel nostalgic?” “Actually, right now, I feel puzzled and exasperated….” Nature Boy’s household psychological Read more →