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Tag Archives: Neuroscience

Time runs differently when you're vacationing in Paris. Sculpture at Gare St-Lazare, Paris. Photo © David McSpadden, via flickr and creative commons

Subjective time moves at its own pace

‘When I play Candy Land with my five-year-old, time creeps,” she says. “A game lasts only 10 minutes, but it feels like two hours to me.” My friend is describing her experience of subjective time. The clock in her phone steadily marks the minutes, no matter what she does. Yet Read more →

Single-serving bags of chips. Photo © m01229, via flickr and Creative Commons

High-tech tools provide insights into consumers’ brains

Nature Boy waved a bag of potato chips at me. “No, thanks. I’m not hungry,” I said. “But when you see this bag, how do you feel? Do you feel a twinge of guilt? Do you feel nostalgic?” “Actually, right now, I feel puzzled and exasperated….” Nature Boy’s household psychological Read more →

Checking email. Photo © www.buzzfarmers.com, via flickr and Creative Commons

Habits made possible by same processes that allow us to walk, talk, chew gum at same time

When he was younger and had more hair, Nature Boy often marked this time of year by resolving to break annoying habits. These included snacking between meals, spending too much time onscreen, sleeping until the last possible minute before getting up and getting ready for work, and so on. Year Read more →

Table Setting 74. Photo © Didriks, via Creative Commons and flickr. www.didriks.com

Table settings affect perception and enjoyment of food served

“I’m setting out the small dinner plates,” Nature Boy announced the other evening as we prepared to welcome guests. “It will help pace us through the meal.” Nature Boy recently assumed responsibility for setting the table for evening meals. With meals round these parts typically being the quick and informal Read more →